High-tech corporations have invested heavily in technologies that produce large amounts of revenue, and with ever-faster advances in technology, these companies must invest even more to protect their rich revenue streams. A good example of companies that are increasingly reaching the future is Alphabet, the parent company of Google. Search engine and advertising are the mainstays of Google’s revenue and want it to continue to flow, so Google / Alphabet has identified several areas they consider important to ensure a high revenue future for them and their investors. Alphabet has disseminated projects and initiatives for Google and its other entities, and many of these initiatives point to the important role of AI in its future and, by extension, also in our future.
At the heart of their strategy is the idea of being AI Centric. With this approach, they plan to maintain a leading role with their core business (search and advertising), as well as delve into areas where they see opportunities for improvement or disruption through an AI approach. Here’s a brief overview of some of the newer areas that Google / Alphabet hopes to take full advantage of in the future.
- Cloud computing services: Google wants to grow its market share in the cloud. They currently rank third, after Amazon and Microsoft, but have expanded their presence through various strategic investments, acquisitions and internal initiatives, to better compete with rivals in this space. Google’s cloud business is currently growing faster than the competition. The products and services to watch out for are G Suite, a new chip called EDGE TPU that can carry out machine learning processes on Internet of Things devices, and which have some cloud-compatible Blockchain projects with its strategic partners. An important aspect of cloud computing is security, and this is also a new area of focus for Google. Starting in January 2018, Google created Chronicle to be the arm of cybersecurity and work towards a “digital immune system”. Companies are generating more information every day and will require more complex computers and an incremental IT infrastructure. Google believes this can be managed through the AI machine learning capabilities they are developing.
- Transport and logistics: Google / Alphabet provides opportunities to continue disrupting this industry. Investments include LIME, a scooter company, as well as UBER, LYFT and a few more services. This sector also includes autonomous vehicles, which cause serious disruptions in the truck industry, as well as in the circulation of vehicles. Alphabet has its WAYMO business arm, and its autonomous vehicle is the one that drives the most miles in the world (8 million miles). WAYMO has said it intends to use semi-autonomous trucks to deliver goods to its Atlanta data centers. Google’s drone delivery company, Project Wing, has become an independent company under the Alphabet umbrella and has completed some drone deliveries in Australia. All of these products and services make use of artificial intelligence technologies that Google / Alphabet is rapidly developing.
- Emerging markets: Google continues to expand in India and Southeast Asia, two regions experiencing rapid growth in Internet use. Google has been involved in funding an Indonesian travel giant called GO-JEK, which is similar to UBER, but also offers food delivery services and a mobile payment platform. In India, Google has invested in a personal concierge and delivery services platform and in TEZ, a free mobile wallet that allows users to make payments directly from their bank account. All of this is an important part of Google’s attempt to become an integral part of commerce in India. Despite setbacks and historical tensions, Google is also focusing on China, making more investments in that country, such as, China’s second-largest e-commerce platform, and Chushou, a gaming company based in China. China.
- Health care: Alphabet intends to advance healthcare efficiency through better data processing through AI. Alphabet’s life sciences subsidiary, REALLY, focuses on disease detection, a crucial part of effective health care. Google is leveraging its AI skills to improve healthcare data management, and its AI-focused subsidiary, DeepMind, has an app called “STREAMS” that helps detect kidney damage based on lab results, so Doctors can receive alerts quickly using the mobile app. and quickly escalate urgent cases.
AI is critical to Alphabet’s long-term prospects, as it is the leitmotif of search and advertising, cloud computing, autonomous driving, health, and many other company efforts. This includes the explosion of the market for digital assistants and Smart Home products. Consumers can now choose between great competition, such as Apple (SIRI) and Amazon (Alexa). Google wants to win this market and all the other markets it delves into. We see that Google / Alphabet is at the forefront of artificial intelligence technology, making more and more investments to protect and expand its revenue streams. Many other industries will be affected by the developments of AI and many will be in ways we have not yet imagined. The breadth and pace of technological change will continue to increase. Let Crypto Trend be your guide for the future, as we continue to identify technology investment opportunities that can lead to financial success.